Instagram gives you an opportunity to edit and share photos with your social media audience. It was originally used by photographers to share videos and photos but has grown to become one of the leading social media marketing apps because of its high engagement levels.

As a business, you can use Instagram to give your customers a good impression of your brand and products. It is thus vital to make your profile as relevant as possible and use it to build stronger relationships with your existing customers and actively engage new ones.

Here are some tips that will help you make the most out of your Instagram page.

Create a Suitable Username

Get a name that represents your brand or the industry you operate in. When people search for keywords that are related to your business, your username will determine if your profile will appear in the search list. Keep it simple and related to your products or services.

Follow Similar Brands

Locate your competitors’ Instagram profiles and follow them in order to be noticed faster.  Identify brands that are more engaging and connect with them as they are more likely to engage you back.  Like and comment on the posts of your potential clients to get their attention.

Be Authentic in Your Posts

Make your content unique, real and informative. Be consistent in your posts. People want to see something new each time they visit your profile. Take different pictures of your office, products, and staff and share with your audience. Avoid sharing old, imaginary content that can negatively affect your followers and brand image. Ensure that the content is helpful to your audience since irrelevant content is a waste of time and resources.

Interact With Your Followers

Connect with your customers and build a relationship with each of them. Address any concerns they raise and appreciate any form of feedback, whether negative or positive. Reply to comments on your images and ask questions that will start a conversation.

Invest in an Instagram Bot

Besides photo and video editing tools, you can also use third-party apps such as Instagram bots to increase activity on your page. An Instagram bot is capable of engaging your followers on your behalf. You can use this relatively new technology to grow your page and increase the chance of attracting potential customers.

Conclusion

When used correctly, these tips can greatly benefit your business. Instagram dwells more on pictures than text, therefore you need to invest in a camera that can capture highly attractive content. Incorporate hashtags in your posts to ensure you are visible to the world.